How B2B SaaS Companies Can Scale Sales with Inside Sales Outsourcing

How B2B SaaS Companies Can Scale Sales with Inside Sales Outsourcing

The B2B SaaS landscape is fiercely competitive. Standing out requires a laser focus on efficient GTM strategies. Building a robust inside sales team can be a game-changer, but for many startups and growing companies, it presents significant challenges.

Inside sales outsourcing offers a compelling solution, allowing you to leverage experienced talent and scale your sales efforts rapidly.

This article explores how B2B SaaS companies can benefit from inside sales outsourcing, drawing upon data from industry leaders like Salesforce, Gartner, and Forrester.

The B2B SaaS Sales Challenge

Cost: Building a high-performing in-house sales team requires significant investment in recruitment, training, and ongoing management. According to a Salesforce study:, the average cost per hire for a B2B sales rep is $4,146 – and that doesn’t include ongoing salary, commissions, and benefits.

Time: Developing a sales team takes time, delaying your ability to hit revenue targets. A Forrester report: highlights that nearly 50% of B2B sales organizations struggle with sales rep ramp-up times exceeding six months.

Expertise: Building a team with the right industry knowledge and sales expertise can be difficult. A Gartner study: reveals that 63% of sales leaders struggle to find reps with the specific skills needed to excel in their market.

Inside Sales Outsourcing: Advantages for B2B SaaS

Faster Scalability: Outsourcing allows you to quickly tap into a pool of experienced inside sales representatives. This flexibility lets you scale your sales efforts up or down based on market demands and campaign performance.

Cost-Effectiveness: You pay for the specific services you need, eliminating the overhead costs associated with hiring and managing an in-house team.

Wave Representatives provides U.S.-based inside sales teams, ensuring time zone localization to match our clients’ preferences.

Expertise & Efficiency: Wave Representatives recruits inside sales professionals based on our clients requirements, whether it’s specialized teamsfocused on generating leads, qualifying prospects, or closing deals, we hire, onboard and manage your inside salespeople for success.

Focus on Core Business: Outsourcing frees up your internal resources to focus on product development, customer success, and strategic initiatives.

Data-Driven Strategies for Success

To maximize the benefits of inside sales outsourcing, consider these data-driven approaches:

Clearly Define Goals & Metrics: Align your goals with your overall sales strategy.

Identify key performance indicators (KPIs) to track progress, such as lead generation, conversion rates, and average deal size.

Onboarding & Training: Ensure clear communication and a smooth onboarding process for your outsourced team. Provide them with in-depth training on your product, target market, and sales methodology.

Technology Integration: Wave Representatives provides and leverages leading technologies to streamline communication and data sharing between you and your managed inside sales team.

After signing, customers are provided integration services so your new inside sales team’s activities are logged into supported CRM’s, (salesforce, hubspot or dynamics) facilitating real time data.

Ongoing Performance Management: We facilitate real-time communication with your inside sales team, allowing you to analyze key metrics to identify areas for improvement and adapt your strategy for optimal results.


In today’s competitive landscape, B2B SaaS companies need innovative GTM strategies to accelerate sales growth. Inside sales outsourcing from Wave Representatives offers a compelling solution, providing access to over a decade of experience managing inside sales teams, delivering increased scalability, and cost-effectiveness.

Ready to explore the possibilities of inside sales outsourcing for your B2B SaaS company?

Schedule a call today!
A discovery call will review your current operations, goals and how our services work.

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