Channel Development

Channel Development Services

Build Stronger Partnerships with a comprehensive suite of services designed to increase partner sales support and responsiveness.

Why Outsource?

You can support more partners, close more deals, and accelerate revenue by leveraging dedicated contracted Channel Development Representatives.


For nearly a decade, Wave has supported our clients with partner sales support, emphasizing accelerating deal cycles, improving sales processes, and providing a superior sales experience for partners.

Channel Development Representatives (CDRs) are dedicated to our client accounts, are completely integrated into their workflow, and utilize the same tools as direct hires.

CDRs augment direct teams with additional salespeople to stimulate indirect Channel Partner growth and increase sales.

Channel Development

Whether you’re just starting or want to improve your partnerships, Wave has you covered.

Increase your responsiveness to partner sales inquiries and product questions.
Sign new authorized partners to increase territory coverage and revenue.
Provide regular updates on your products and services to keep your partners engaged.
Keep deals alive when account managers are on vacation, or leave the organization.
Keep deals moving and across the finish line with personalized follow-up and engagement.
Receive real-time reports on partner activities using sales engagement tools.
Smiling positive red-haired business woman wearing spectacles calling partner, standing outdoors

The Right Call

Channel Development Representatives help increase revenue by providing your partners with consistent and timely communication to do more business.  Wave offers businesses a scalable and cost-effective service.

Channel Enablement

Thinking “Outside the Cubicle” – additional Inside sales resources provide the sales engagement your partners need to grow revenue at a fraction of the cost of hiring, managing, and supporting channel development representatives internally.

Channel Partner BDRs