Channel Development

Channel Development Services

Build stronger partnerships with a comprehensive suite of services designed to increase engagement and sales responsiveness.

Why a Managed Service?

You can support more partners, accelerate deal cycles, and close more revenue by leveraging dedicated contracted CDRs.

channel development Dedicated CDR
Channel Development Representatives (CDRs) focus on acquiring new partners, increasing engagement with existing partners and following up on events, projects and regional sales leaders assignments.
Channel Development Dedicated CAM
Channel Account Managers (CAMs), manage partner relationships, provide demonstrations and focus on revenue goals assigned by management for the region.  This is a salary plus commission position.
Increase your responsiveness to partner sales inquiries and product questions.
Sign new authorized partners to increase territory coverage and revenue.
Maintain control of the sales process when leveraging our contracted channel development service.
Provide regular updates on your products and services to keep your partners engaged.
Keep deals alive when account managers are on vacation, or leave the organization.
We provide real-time communication to your team, to ensure everything stays on track.
Keep deals moving and across the finish line with personalized follow-up and engagement.
Receive real-time reports on partner activities using sales engagement tools.
Built in data security, all account and contact information is within your database.

Whether you’re just starting or want to improve your channel partnerships, Wave has solutions to help you grow.

Wave Revenue for Sales

The Right Call

CDRs help increase revenue by providing your partners with consistent and timely communication to do more business.  Wave offers businesses a scalable and cost-effective service.

“I absolutely recommend Dave Marsh and his team for security and IT manufacturers.”

Ethan Maxon
Ethan Maxon
VP, Western US and International Sales at Salient Systems

“I highly recommend Wave Representatives. I’ve worked with and trusted David and his team for many years. I was a client of their Channel Development services and could not have been happier with their results.”

Carey Lefebvre
Carey Lefebvre
Qumulex Sales Manager Western US

“I had the pleasure of Dave Marsh representing a manufacturer I worked at a few years ago.

John Callahan
John Callahan
Director Southeast Business Area - Axis Communications

Trade Shows

Obtain a better return on your trade show investment through our systematic follow-up program WaveOutreach.

TRADE SHOW FOLLOW-UP