B2B Sales Outsourcing
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David Marsh David Marsh
Pipeline by Wave
August 10, 2022

Today’s focus for many executives continues to be optimizing revenue operations, and B2B Sales Outsourcing provides a powerful and cost-efficient solution.

Sales and Marketing Alignment The process of attributing revenue driven by marketing versus sales remains important. However, companies have now consolidated the accountability of these departments into the Chief Revenue Officer, who is ultimately responsible for all revenue generation. Demand Generation Today’s customers have more information at their fingertips than ever. Still, this abundance of data and options has created a very complicated and muddy environment for them to navigate, which is why 78% seek sales professionals who act as trusted advisors. Your sales and marketing operations need new tools to break through the noise and ensure your products and services receive the necessary visibility they deserve. According to buyers, 82% say they accept meetings with sellers who reach out to them, and 70% of sellers connect with them and generate appointments using the phone. Also, 71% of buyers want to hear from sales organizations early in the discovery process. B2B Sales Outsourcing – Sales Development Representatives (SDRs) Depending on your GTM strategy, end-user targeting may be crucial to your growth, which means you require SDRs that focus on top-of-funnel; account and contact research, discovery, qualification, and finally, setting meetings for your Account Executives, enabling your sales team to run meaningful demonstrations and sales calls with pre-qualified prospects. Gathering accurate and useful intelligence on the market, your company’s perception, and future trends are extremely difficult. Many will not take the time to share valuable insights when soliciting feedback. Therefore, having SDRs that gather real-time analysis becomes a competitive advantage. B2B Sales Outsourcing – Channel Development Representatives (CDRs) Channel Partners also require relevant personal interaction, not generic and forgettable mass email communications. Personalization and one-on-one communications based on the partners anticipated needs necessitate a different approach to ensure the right experience. The market is competitive – it’s often not enough to produce terrific products; your team must keep channel partners engaged and energized about your products over competitors. Many organizations have difficulty supporting over 20% of their channel partners with continued education, product demonstrations, design assistance, pricing, and competitive intelligence to win untapped opportunities. Most sales teams are spread thin and focus on the partners that generate most of their sales, resulting in underserved markets. Bottom Line: Many companies have discovered the benefits of specialized inside sales teams focusing exclusively on-demand generation. Sales Development Representatives help your organization by eliminating inefficient processes and staying focused on quality conversations with engaged and qualified prospects resulting in accelerated deal cycles and increased revenue. However, the overhead cost associated with building a large SDR team is significant and keeps many companies from implementing—besides salary, benefits, insurance, taxes, computers, software, facilities, and turnover. Hiring, training, and managing new hires can be draining and pulls resources away from other business functions. B2B Sales Outsourcing Services Recognizing these challenges, Wave leveraged our experience as sales and marketing provider and developed services built around revenue operations to address today’s selling environment. We found that companies needed more options to solve their business goals, and desired dedicated, inside sales teams to help them succeed. Unlock your brand’s full potential with Wave. Our data-driven marketing, dedicated sales teams, and best-in-class technology equip you to convert more leads, close more deals, and keep customers happy. Since technology plays a critical role in performance, we’ve evaluated, selected, and implemented software solutions that help our clients obtain the needed performance gains without the complexity of onboarding on your internal teams. This allows you to speed up the purchase to benefit from best-in-class solutions. To learn more about our services, check out our downloads section here and read about how each service can help your company increase business opportunities and lower costs. Wave Representatives provides dedicated revenue teams, under your brand, dramatically increasing sales opportunities at a fraction of the cost of hiring an in-house. Our subscription pricing allows businesses to quickly scale and achieve more than any pay-per-lead service. Wave Representatives helps your business succeed by decreasing friction for buyers resulting in revenue acceleration and cost savings. Our Inside Sales Outsourcing services are unique due to our experience supporting businesses with complex processes requiring expertise in both end user outreach and channel sales support. Interested to see how technology solutions and the right expertise can help you win more business? Our technology partnerships have been hand picked to optimize you’re entire revenue operations. Connect with Wave Representatives today to start the conversation.
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